A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
A beginner’s guide on how to create a realistic growth timeline for your podcast, including tips on goal setting, resources assessment & milestone tracking.
Learn how a detailed listener avatar to tailor your podcast content, marketing, and outreach to your ideal listener.
Learn how to conduct podcast listener interviews to improve your marketing. Includes specific steps and questions to ask.
How a podcast creator used A/B testing to grow their show and increase their audience. Learn how to use split testing to improve your podcast’s success.
How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
How streamlining her approach to marketing & focusing on one channel helped Rachel grow her meditation podcast, “Mindful Moments.”
Learn how Jake reduced listener churn and grew his show “The Creative Hustle” by focusing on engaging guests, shorter episode segments, & exclusive content.
Learn how Sarah used unique format, interesting guests, branding, and promotion to differentiate her podcast “Refugee Tales” in a crowded niche.
Learn how Jane leveraged her show’s positioning to stand out in a crowded market and become the go-to resource in her niche.
How listener research helped parenting podcast create better, more relevant content and grow their show.
A step-by-step guide to creating an ideal listener avatar for your podcast, helping you better understand and serve your target audience.
A beginner’s guide to understanding and determining the Serviceable Obtainable Market (SOM) for a podcast, to help inform marketing & growth strategies.
Learn the three steps to determine the Serviceable Addressable Market (SAM) for a podcast to help estimate your show’s potential for growth.
Understand the potential reach and size of a podcast by determining the Total Addressable Market (TAM) with these 3 steps.
Learn how understanding the TAM, SAM and SOM metrics of your podcast can help you market smarter and grow your audience.
A beginner’s guide to conducting listener research for podcasts, including gathering and analyzing data, and using it to inform your marketing strategy.
Learn the role differentiate plays in your podcast marketing strategy to help you stand out and attract more listeners.
Understand positioning’s role in helping you differentiate your show and attract more of your ideal listeners.
A beginner’s guide to understanding and creating a unique value proposition for your podcast that helps you stand out and attract & retain new listeners.
A step-by-step guide on how to develop your podcast’s messaging strategy to attract more of your ideal listeners and grow your show.
Understand the differences between messaging & copywriting in the context of podcast marketing, and the role each plays in an effective marketing strategy.
A beginner’s guide to understanding and implementing A/B testing as a part of your podcast marketing strategy.
Learn how to judge the growth potential of your show using the marketing concepts of TAM, SAM & SOM.
A beginner’s guide to understanding podcast listener churn, why it matters, and how to track and reduce it.
Learn the differences between marketing strategies and marketing tactics and the role each play in creating an effective podcast growth plan.
A beginner’s guide to SEO and its role in increasing exposure to your podcast and attracting more listeners.
Learn about listener acquisition channels and the role they play in reaching new listeners and growing a podcast.
Understand how ROAS can be used to understand the efficiency of advertising campaigns & measure the effectiveness of podcast marketing efforts.
An overview of the three key acquisition channels: owned, earned, and paid. Learn the differences and how to implement them.
Learn how attribution helps podcasters track & optimize their marketing efforts by leveraging trackable links, tracking software, surveys, and more.
Learn how the scientific method can help you make smarter decisions about your podcast marketing strategy and grow your show
Learn the most important metrics to track when growing a podcast to make smarter, more informed decisions about your marketing strategy.
Learn how to use OKRs and KPIs to set clear, measurable goals for your podcast and track your progress towards achieving them.
Learn how to track and measure the success of your podcast marketing strategy. Find out what metrics to look for and how to continuously test and adjust your strategy to effectively reach and grow your audience.
A step-by-step guide for getting started with Facebook ads to grow your podcast. Learn to create & target ads to reach new listeners & increase visibility.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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