A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
How to Create a Realistic Growth Timeline for Your Podcast
A beginner’s guide on how to create a realistic growth timeline for your podcast, including tips on goal setting, resources assessment & milestone tracking.
How A Clear Ideal Listener Avatar Helps You Market Smarter (and Grow Faster)
Learn how a detailed listener avatar to tailor your podcast content, marketing, and outreach to your ideal listener.
5 Steps for Conducting Podcast Listener Interviews to Improve Your Marketing & Your Show
Learn how to conduct podcast listener interviews to improve your marketing. Includes specific steps and questions to ask.
Use Split-Testing to Grow Your Podcast Audience: A Case Study of Noora’s Success
How a podcast creator used A/B testing to grow their show and increase their audience. Learn how to use split testing to improve your podcast’s success.
How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
How Focusing on One Marketing Channel Helped Rachel Grow Her Meditation Podcast, “Mindful Moments”
How streamlining her approach to marketing & focusing on one channel helped Rachel grow her meditation podcast, “Mindful Moments.”
How Jake Reduced Listener Churn on His Podcast “The Creative Hustle”
Learn how Jake reduced listener churn and grew his show “The Creative Hustle” by focusing on engaging guests, shorter episode segments, & exclusive content.
How Sarah Differentiated Her Podcast “Refugee Tales” In A Crowded Niche
Learn how Sarah used unique format, interesting guests, branding, and promotion to differentiate her podcast “Refugee Tales” in a crowded niche.
Case Study: How Refining and Leveraging Show Positioning Helped Jane Grow Her Social Impact Podcast
Learn how Jane leveraged her show’s positioning to stand out in a crowded market and become the go-to resource in her niche.
Unlocking Success Through Listener Research: The Story of “Raising Tomorrow”
How listener research helped parenting podcast create better, more relevant content and grow their show.
How to Create An Ideal Listener Avatar for Your Podcast
A step-by-step guide to creating an ideal listener avatar for your podcast, helping you better understand and serve your target audience.
How to Determine the SOM of Your Podcast and Why it Matters
A beginner’s guide to understanding and determining the Serviceable Obtainable Market (SOM) for a podcast, to help inform marketing & growth strategies.
How to Determine the SAM of Your Podcast
Learn the three steps to determine the Serviceable Addressable Market (SAM) for a podcast to help estimate your show’s potential for growth.
How to Determine the Potential Audience Size of Your Podcast
Understand the potential reach and size of a podcast by determining the Total Addressable Market (TAM) with these 3 steps.
How Knowing Your Podcast’s TAM, SAM and SOM Helps You Market Smarter
Learn how understanding the TAM, SAM and SOM metrics of your podcast can help you market smarter and grow your audience.
How to Conduct Podcast Listener Research
A beginner’s guide to conducting listener research for podcasts, including gathering and analyzing data, and using it to inform your marketing strategy.
Learn the role differentiate plays in your podcast marketing strategy to help you stand out and attract more listeners.
Understand positioning’s role in helping you differentiate your show and attract more of your ideal listeners.
Explaining: Unique Value Proposition (UVP)
A beginner’s guide to understanding and creating a unique value proposition for your podcast that helps you stand out and attract & retain new listeners.
How to Develop a Cohesive Messaging Strategy for Your Podcast
A step-by-step guide on how to develop your podcast’s messaging strategy to attract more of your ideal listeners and grow your show.
Explaining: Messaging vs Copywriting
Understand the differences between messaging & copywriting in the context of podcast marketing, and the role each plays in an effective marketing strategy.
Explaining: A/B Testing
A beginner’s guide to understanding and implementing A/B testing as a part of your podcast marketing strategy.
Explaining: TAM, SAM & SOM
Learn how to judge the growth potential of your show using the marketing concepts of TAM, SAM & SOM.
Explaining: Podcast Listener Churn
A beginner’s guide to understanding podcast listener churn, why it matters, and how to track and reduce it.
Explaining: Strategies vs Tactics
Learn the differences between marketing strategies and marketing tactics and the role each play in creating an effective podcast growth plan.
Explaining: SEO (Search Engine Optimization)
A beginner’s guide to SEO and its role in increasing exposure to your podcast and attracting more listeners.
Explaining: Listener Acquisition Channels
Learn about listener acquisition channels and the role they play in reaching new listeners and growing a podcast.
Explaining: Return On Ad Spend
Understand how ROAS can be used to understand the efficiency of advertising campaigns & measure the effectiveness of podcast marketing efforts.
Owned, Earned & Paid: Understanding the 3 Types of Listener Acquisition Channels
An overview of the three key acquisition channels: owned, earned, and paid. Learn the differences and how to implement them.
Learn how attribution helps podcasters track & optimize their marketing efforts by leveraging trackable links, tracking software, surveys, and more.
How to Improve Your Marketing (and Grow Your Podcast) Using The Scientific Method
Learn how the scientific method can help you make smarter decisions about your podcast marketing strategy and grow your show
Which Podcast Metrics Should You Be Tracking?
Learn the most important metrics to track when growing a podcast to make smarter, more informed decisions about your marketing strategy.
Setting Goals for Your Podcast Using OKRs & KPIs
Learn how to use OKRs and KPIs to set clear, measurable goals for your podcast and track your progress towards achieving them.
Is My Podcast Strategy Working? How to Measure the Effectiveness of Your Podcast Marketing
Learn how to track and measure the success of your podcast marketing strategy. Find out what metrics to look for and how to continuously test and adjust your strategy to effectively reach and grow your audience.
An Introduction to Using Facebook Ads to Grow Your Podcast
A step-by-step guide for getting started with Facebook ads to grow your podcast. Learn to create & target ads to reach new listeners & increase visibility.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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