As a podcast creator, Rachel had always been passionate about meditation and the benefits it can bring to people’s lives.
She saw her show, “Mindful Moments,” as a way to share her knowledge and help others find calm and clarity in their daily lives.
But when Rachel first started “Mindful Moments,” she struggled to gain traction and grow her audience.
She had been trying to leverage a variety of marketing channels, including social media, email newsletters, and guest appearances on other podcasts. But despite her efforts, she wasn’t seeing the results she had hoped for.
Reexamining Her Marketing Channels
To try and solve her growth problem, Rachel decided to take a closer look at her marketing strategy and try something different.
She realized that she had been spreading herself too thin by trying to leverage too many channels at once. Instead, she decided to focus her efforts on just one channel and see if that made a difference.
Reevaluating Her Instagram Strategy
After some consideration, Rachel decided to focus on Instagram as her primary marketing channel.
She had already been using the platform to promote her podcast, but she had been doing so haphazardly and without a clear strategy.
Rachel started by reevaluating her Instagram profile and making sure it accurately represented her podcast and brand. She updated her bio, profile picture, and highlights to better reflect the content of “Mindful Moments” and the values that were important to her.
Increasing Visibility with Relevant Hashtags
Next, Rachel began posting more consistently on Instagram, sharing teasers and highlights from her episodes, as well as personal anecdotes and reflections on meditation.
She also started using relevant hashtags and engaging with other meditation-related accounts to help increase the visibility of her content.
Maximizing Effectiveness with Targeted Ads
Finally, Rachel began running Instagram ads targeting her target audience – people interested in meditation and mindfulness.
She carefully selected her ad targeting and created eye-catching and relevant ad creative to maximize the effectiveness of her campaigns.
Growing Her Audience with a Focused Approach
Over time, Rachel’s efforts on Instagram started to pay off. “Mindful Moments” began to gain traction and grow its audience, and Rachel started to see a significant increase in downloads and subscribers.
She also received more engagement and feedback from her listeners, which helped her understand what her audience was looking for and how she could continue to improve her podcast.
By focusing her marketing efforts on just one channel, Rachel was able to more effectively reach and engage with her target audience.
As a result, “Mindful Moments” grew and became a successful and fulfilling project for her.