As a podcast creator, it can be challenging to grow your show and reach a larger audience.
But by using split testing, or A/B testing, you can make informed, data-driven decisions about your marketing efforts and identify what works and what doesn’t.
Here’s a case study of a podcast creator who used split testing to grow their show.
How Noora Used Split-Testing to Grow Her Podcast
Meet Noora, the host of a popular parenting podcast.
Despite consistently producing high-quality content, Noora was struggling to grow her audience and increase her download numbers.
She decided to try using split testing to see if it could help her identify areas for improvement and make data-driven decisions about her marketing efforts.
Split-Testing Her Website
First, Noora started by split-testing different versions of her website copy.
She tested two different versions of her homepage to see which one performed better in terms of attracting clicks and generating email subscribers. After analyzing the results, she found that one version significantly outperformed the other, so she adopted it as her primary homepage copy.
Next, Noora turned her attention to her social media strategy.
Split-Testing on Social Media
She split-tested different headlines, images, and copy for her Facebook and Instagram posts to see which ones generated the most engagement.
She found that posts with more specific and actionable headlines performed better, so she started using those for her social media posts.
Split-Testing Podcast Episode Titles
Finally, Noora decided to test different episode titles to see if they had an impact on her download numbers. She created two different versions of the title for each episode and tested them with a small group of listeners. She found that certain titles significantly outperformed others, so she started using those for her episodes going forward.
The Benefits of Split Testing For Growing Your Podcast Audience
As a result of her split testing efforts, Noora was able to identify a number of areas for improvement in her marketing efforts. By adopting the website copy, social media strategy, and episode titles that performed the best, she was able to significantly increase her download numbers and grow her audience.
Noora’s story illustrates the power of split testing for growing a podcast.
By continuously testing different elements and analyzing the results, you can identify what works and what doesn’t and make informed, data-driven decisions that are more likely to lead to success.
If you are a podcast creator looking to grow your show, consider using split testing to help you identify areas for improvement and make data-driven decisions about your marketing efforts.