While often used interchangeably, marketing strategies and marketing tactics are two different concepts that are used together to grow a podcast.
Understanding the difference between them can help you develop a more effective marketing plan for your podcast.
Marketing Strategies
Marketing strategies are long-term plans that outline the overall goals and objectives of your marketing efforts.
They define how you will reach your target audience, how you will differentiate your podcast from competitors, and how you will position your podcast in the market.
Marketing strategies are broad and abstract, and they often involve multiple tactics that are used in combination to achieve your goals.
Marketing Tactics
Marketing tactics, on the other hand, are specific actions that you take to implement your marketing strategy.
Marketing tactics are the tools and techniques that you use to reach your target audience and achieve your marketing objectives. Some examples of marketing tactics include social media marketing, email marketing, content marketing, and advertising.
To give you an example, let’s say your marketing strategy for your podcast is to increase brand awareness and drive traffic to your website.
To achieve this goal, you might use a variety of marketing tactics, such as social media marketing, content marketing, and email marketing. You might also use tactics like advertising and guest blogging to reach a larger audience and drive traffic to your website.
In summary, marketing strategies are long-term plans that outline your overall goals and objectives, while marketing tactics are the specific actions you take to implement your strategy and achieve your goals.
By developing a clear marketing strategy and using a variety of marketing tactics, you can effectively grow your podcast and reach your target audience.