Soulless (But Useful) Podcast Advice
A collection of AI-generated podcast marketing resources to help you grow your show and increase ROI.
Explore By Resource Type
A collection of concepts to add to your podcast marketing toolbelt.
If you’ve ever come across a marketing term and you weren’t sure what it meant, this is the place to find out.
A collection of resources walking you through how to apply various marketing and growth concepts to your show with step by step instructions and examples.
A collection of fictional, AI-generated case studies showcasing how to approach various marketing concepts and the results they might help you achieve.
Honestly, these are a little uncanny.
Podcast Marketing Essentials
5 Steps for Conducting Podcast Listener Interviews to Improve Your Marketing & Your Show
Learn how to conduct podcast listener interviews to improve your marketing. Includes specific steps and questions to ask.
How to Create An Ideal Listener Avatar for Your Podcast
A step-by-step guide to creating an ideal listener avatar for your podcast, helping you better understand and serve your target audience.
Owned, Earned & Paid: Understanding the 3 Types of Listener Acquisition Channels
An overview of the three key acquisition channels: owned, earned, and paid. Learn the differences and how to implement them.
Which Podcast Metrics Should You Be Tracking?
Learn the most important metrics to track when growing a podcast to make smarter, more informed decisions about your marketing strategy.
Setting Goals for Your Podcast Using OKRs & KPIs
Learn how to use OKRs and KPIs to set clear, measurable goals for your podcast and track your progress towards achieving them.
Is My Podcast Strategy Working? How to Measure the Effectiveness of Your Podcast Marketing
Learn how to track and measure the success of your podcast marketing strategy. Find out what metrics to look for and how to continuously test and adjust your strategy to effectively reach and grow your audience.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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