Learn how a detailed listener avatar to tailor your podcast content, marketing, and outreach to your ideal listener.
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
Learn how to conduct podcast listener interviews to improve your marketing. Includes specific steps and questions to ask.
How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
How listener research helped parenting podcast create better, more relevant content and grow their show.
A step-by-step guide to creating an ideal listener avatar for your podcast, helping you better understand and serve your target audience.
A beginner’s guide to understanding and determining the Serviceable Obtainable Market (SOM) for a podcast, to help inform marketing & growth strategies.
Learn the three steps to determine the Serviceable Addressable Market (SAM) for a podcast to help estimate your show’s potential for growth.
Understand the potential reach and size of a podcast by determining the Total Addressable Market (TAM) with these 3 steps.
Learn how understanding the TAM, SAM and SOM metrics of your podcast can help you market smarter and grow your audience.
A beginner’s guide to conducting listener research for podcasts, including gathering and analyzing data, and using it to inform your marketing strategy.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
Subscribe to the Scrappy Podcasting Newsletter for unconventional, deeply human marketing ideas no robot could dream up.