How a podcast creator used A/B testing to grow their show and increase their audience. Learn how to use split testing to improve your podcast’s success.
Use Split-Testing to Grow Your Podcast Audience: A Case Study of Noora’s Success
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Case Studies
A collection of fictional, AI-generated case studies explaining how various marketing concepts can be put into practice.
A Podcast Marketing Academy project.
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How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
How Focusing on One Marketing Channel Helped Rachel Grow Her Meditation Podcast, “Mindful Moments”
How streamlining her approach to marketing & focusing on one channel helped Rachel grow her meditation podcast, “Mindful Moments.”
How Jake Reduced Listener Churn on His Podcast “The Creative Hustle”
Learn how Jake reduced listener churn and grew his show “The Creative Hustle” by focusing on engaging guests, shorter episode segments, & exclusive content.
How Sarah Differentiated Her Podcast “Refugee Tales” In A Crowded Niche
Learn how Sarah used unique format, interesting guests, branding, and promotion to differentiate her podcast “Refugee Tales” in a crowded niche.
Case Study: How Refining and Leveraging Show Positioning Helped Jane Grow Her Social Impact Podcast
Learn how Jane leveraged her show’s positioning to stand out in a crowded market and become the go-to resource in her niche.
Unlocking Success Through Listener Research: The Story of “Raising Tomorrow”
How listener research helped parenting podcast create better, more relevant content and grow their show.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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