Learn the role differentiate plays in your podcast marketing strategy to help you stand out and attract more listeners.
Explaining: Differentiation
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Podcast Marketing Strategy
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
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Explaining: Positioning
Understand positioning’s role in helping you differentiate your show and attract more of your ideal listeners.
Explaining: Unique Value Proposition (UVP)
A beginner’s guide to understanding and creating a unique value proposition for your podcast that helps you stand out and attract & retain new listeners.
How to Develop a Cohesive Messaging Strategy for Your Podcast
A step-by-step guide on how to develop your podcast’s messaging strategy to attract more of your ideal listeners and grow your show.
Explaining: A/B Testing
A beginner’s guide to understanding and implementing A/B testing as a part of your podcast marketing strategy.
Explaining: TAM, SAM & SOM
Learn how to judge the growth potential of your show using the marketing concepts of TAM, SAM & SOM.
Explaining: Strategies vs Tactics
Learn the differences between marketing strategies and marketing tactics and the role each play in creating an effective podcast growth plan.
Owned, Earned & Paid: Understanding the 3 Types of Listener Acquisition Channels
An overview of the three key acquisition channels: owned, earned, and paid. Learn the differences and how to implement them.
Explaining: Attribution
Learn how attribution helps podcasters track & optimize their marketing efforts by leveraging trackable links, tracking software, surveys, and more.
How to Improve Your Marketing (and Grow Your Podcast) Using The Scientific Method
Learn how the scientific method can help you make smarter decisions about your podcast marketing strategy and grow your show
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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