A beginner’s guide on how to create a realistic growth timeline for your podcast, including tips on goal setting, resources assessment & milestone tracking.
Podcast Marketing Strategy
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
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How A Clear Ideal Listener Avatar Helps You Market Smarter (and Grow Faster)
Learn how a detailed listener avatar to tailor your podcast content, marketing, and outreach to your ideal listener.
How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
How Focusing on One Marketing Channel Helped Rachel Grow Her Meditation Podcast, “Mindful Moments”
How streamlining her approach to marketing & focusing on one channel helped Rachel grow her meditation podcast, “Mindful Moments.”
How Sarah Differentiated Her Podcast “Refugee Tales” In A Crowded Niche
Learn how Sarah used unique format, interesting guests, branding, and promotion to differentiate her podcast “Refugee Tales” in a crowded niche.
Case Study: How Refining and Leveraging Show Positioning Helped Jane Grow Her Social Impact Podcast
Learn how Jane leveraged her show’s positioning to stand out in a crowded market and become the go-to resource in her niche.
How to Determine the SOM of Your Podcast and Why it Matters
A beginner’s guide to understanding and determining the Serviceable Obtainable Market (SOM) for a podcast, to help inform marketing & growth strategies.
How to Determine the SAM of Your Podcast
Learn the three steps to determine the Serviceable Addressable Market (SAM) for a podcast to help estimate your show’s potential for growth.
How to Determine the Potential Audience Size of Your Podcast
Understand the potential reach and size of a podcast by determining the Total Addressable Market (TAM) with these 3 steps.
How Knowing Your Podcast’s TAM, SAM and SOM Helps You Market Smarter
Learn how understanding the TAM, SAM and SOM metrics of your podcast can help you market smarter and grow your audience.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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