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Explaining: Messaging vs Copywriting

by Jeremy Enns | Dec 21, 2022 | Brand Building, Podcast Concepts

Often confused, messaging and copywriting are both important aspects of podcast marketing, but they serve different purposes. Messaging refers to the overall communication strategy for a brand or product, while copywriting refers to the specific words and language...

Explaining: A/B Testing

by Jeremy Enns | Dec 21, 2022 | Podcast Concepts, Podcast Marketing Strategy

A/B testing, also known as split testing, is a method of comparing two different versions of a marketing campaign or piece of content to see which one performs better. It is a powerful tool that can help you make informed, data-driven decisions about your marketing...

Explaining: TAM, SAM & SOM

by Jeremy Enns | Dec 21, 2022 | Audience Research, Podcast Concepts, Podcast Marketing Strategy

TAM, SAM, and SOM are acronyms that stand for Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market, respectively. These three concepts are often used to understand the potential size and reach of a business or product, and they...

Explaining: Podcast Listener Churn

by Jeremy Enns | Dec 21, 2022 | Podcast Concepts, Podcast Listener Retention

Podcast listener churn is a metric that every podcaster should be aware of, as it can have a significant impact on the growth and success of your show. In this article, we’ll take a closer look at what podcast listener churn is, why it matters, and how you can...

Explaining: Strategies vs Tactics

by Jeremy Enns | Dec 21, 2022 | Podcast Concepts, Podcast Marketing Strategy

While often used interchangeably, marketing strategies and marketing tactics are two different concepts that are used together to grow a podcast. Understanding the difference between them can help you develop a more effective marketing plan for your podcast. Marketing...
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Recent Posts

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  • Use Split-Testing to Grow Your Podcast Audience: A Case Study of Noora’s Success
  • How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career

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