Learn the role differentiate plays in your podcast marketing strategy to help you stand out and attract more listeners.
Explaining: Differentiation
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Podcast Concepts
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
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Explaining: Positioning
Understand positioning’s role in helping you differentiate your show and attract more of your ideal listeners.
Explaining: Unique Value Proposition (UVP)
A beginner’s guide to understanding and creating a unique value proposition for your podcast that helps you stand out and attract & retain new listeners.
Explaining: Messaging vs Copywriting
Understand the differences between messaging & copywriting in the context of podcast marketing, and the role each plays in an effective marketing strategy.
Explaining: A/B Testing
A beginner’s guide to understanding and implementing A/B testing as a part of your podcast marketing strategy.
Explaining: TAM, SAM & SOM
Learn how to judge the growth potential of your show using the marketing concepts of TAM, SAM & SOM.
Explaining: Podcast Listener Churn
A beginner’s guide to understanding podcast listener churn, why it matters, and how to track and reduce it.
Explaining: Strategies vs Tactics
Learn the differences between marketing strategies and marketing tactics and the role each play in creating an effective podcast growth plan.
Explaining: SEO (Search Engine Optimization)
A beginner’s guide to SEO and its role in increasing exposure to your podcast and attracting more listeners.
Explaining: Listener Acquisition Channels
Learn about listener acquisition channels and the role they play in reaching new listeners and growing a podcast.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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