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Explaining: SEO (Search Engine Optimization)

by Jeremy Enns | Dec 21, 2022 | Podcast Concepts, Podcast Listener Acquisition

SEO, or Search Engine Optimization, is the process of optimizing your online content to make it more visible and easily discoverable by search engines like Google. In the context of growing a podcast, SEO can be a powerful tool for attracting new listeners and driving...

Explaining: Listener Acquisition Channels

by Jeremy Enns | Dec 21, 2022 | Podcast Concepts, Podcast Listener Acquisition

Listener acquisition channels are the various ways that a podcast can reach and engage with potential listeners, such as through advertising, social media, or media coverage. In the context of growing a podcast, listener acquisition channels are important because they...

Explaining: Return On Ad Spend

by Jeremy Enns | Dec 21, 2022 | Paid Acquisition, Podcast Concepts

Return on ad spend (ROAS) is a metric that measures the efficiency of advertising campaigns by calculating the revenue generated from advertising compared to the cost of the advertising. In the context of growing a podcast, ROAS can be a useful metric for...

Owned, Earned & Paid: Understanding the 3 Types of Listener Acquisition Channels

by Jeremy Enns | Dec 20, 2022 | Featured, Podcast Concepts, Podcast Marketing Strategy

Acquisition channels refer to the various ways that a podcast or business can reach and attract new listeners or listeners. In the context of growing a podcast, there are three main types of acquisition channels: owned, earned, and paid. Here’s a closer look at...

Explaining: Attribution

by Jeremy Enns | Dec 20, 2022 | Podcast Concepts, Podcast Marketing Strategy

Attribution refers to the process of determining which marketing efforts are most effective in driving a desired outcome by directly tying (or attributing) a given outcome back to a specific source or action. In the world of podcasting, attribution is most relevant in...
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Recent Posts

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  • Use Split-Testing to Grow Your Podcast Audience: A Case Study of Noora’s Success
  • How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career

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