Explaining: Differentiation

In an increasingly crowded podcast market, differentiation is an essential concept at the heart of any successful podcast growth strategy. Differentiation refers to the ways in which a business or product stands out from its competitors. In the case of a podcast,...

Explaining: Positioning

Positioning is a marketing concept that refers to the way a business or product is perceived by consumers in relation to its competitors. In the context of growing a podcast, positioning is a core part of your differentiation strategy and can be a powerful tool for...