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How to Create An Ideal Listener Avatar for Your Podcast

by Jeremy Enns | Dec 22, 2022 | Audience Research, Featured, How Tos

Creating an ideal listener avatar, also known as a target audience or buyer persona, is an important step in growing and monetizing your podcast. A good ideal listener avatar will help improve the efficiency and effectiveness of your podcast marketing efforts as well...

How to Determine the SOM of Your Podcast and Why it Matters

by Jeremy Enns | Dec 22, 2022 | Audience Research, How Tos, Podcast Marketing Strategy

The Serviceable Obtainable Market (SOM) is a subset of the Serviceable Addressable Market (SAM) and refers to the portion of the market that a business is able to reach and convert into customers or listeners. For a podcast, the SOM represents the number of people who...

How to Determine the SAM of Your Podcast

by Jeremy Enns | Dec 22, 2022 | Audience Research, How Tos, Podcast Marketing Strategy

The Serviceable Addressable Market (SAM) is a subset of the Total Addressable Market (TAM) and refers to the portion of the market that a business is able to serve. For a podcast, the SAM represents the number of people who are able to access and listen to the...

How to Determine the Potential Audience Size of Your Podcast

by Jeremy Enns | Dec 22, 2022 | Audience Research, How Tos, Podcast Marketing Strategy

Determining the Total Addressable Market (TAM) for a podcast is an important step in understanding the potential reach and size of a podcast. The TAM represents the total potential demand for a podcast in a given market, and along with the SAM and SOM, understanding...

How Knowing Your Podcast’s TAM, SAM and SOM Helps You Market Smarter

by Jeremy Enns | Dec 22, 2022 | Audience Research, Podcast Marketing Strategy

As a podcast creator, it’s important to have a clear understanding of your show’s potential for growth. Understanding this potential helps you set realistic goals around your show and informs your listener acquisition strategy. One tool that can be useful in...
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Recent Posts

  • How to Create a Realistic Growth Timeline for Your Podcast
  • How A Clear Ideal Listener Avatar Helps You Market Smarter (and Grow Faster)
  • 5 Steps for Conducting Podcast Listener Interviews to Improve Your Marketing & Your Show
  • Use Split-Testing to Grow Your Podcast Audience: A Case Study of Noora’s Success
  • How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career

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