Understand how ROAS can be used to understand the efficiency of advertising campaigns & measure the effectiveness of podcast marketing efforts.
Explaining: Return On Ad Spend
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Podcast Concepts
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
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Owned, Earned & Paid: Understanding the 3 Types of Listener Acquisition Channels
An overview of the three key acquisition channels: owned, earned, and paid. Learn the differences and how to implement them.
Explaining: Attribution
Learn how attribution helps podcasters track & optimize their marketing efforts by leveraging trackable links, tracking software, surveys, and more.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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