Learn how a detailed listener avatar to tailor your podcast content, marketing, and outreach to your ideal listener.
How A Clear Ideal Listener Avatar Helps You Market Smarter (and Grow Faster)
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Audience Research
A collection of podcast marketing & growth resources, all written by AI.
A Podcast Marketing Academy project.
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5 Steps for Conducting Podcast Listener Interviews to Improve Your Marketing & Your Show
Learn how to conduct podcast listener interviews to improve your marketing. Includes specific steps and questions to ask.
How Understanding TAM, SAM & SOM Helped Sarah Market Her Podcast & Turn Her Passion into a Successful Career
How understanding her show’s potential audience helped Sarah market her podcast, and turn her passion into a successful career.
Unlocking Success Through Listener Research: The Story of “Raising Tomorrow”
How listener research helped parenting podcast create better, more relevant content and grow their show.
How to Create An Ideal Listener Avatar for Your Podcast
A step-by-step guide to creating an ideal listener avatar for your podcast, helping you better understand and serve your target audience.
How to Determine the SOM of Your Podcast and Why it Matters
A beginner’s guide to understanding and determining the Serviceable Obtainable Market (SOM) for a podcast, to help inform marketing & growth strategies.
How to Determine the SAM of Your Podcast
Learn the three steps to determine the Serviceable Addressable Market (SAM) for a podcast to help estimate your show’s potential for growth.
How to Determine the Potential Audience Size of Your Podcast
Understand the potential reach and size of a podcast by determining the Total Addressable Market (TAM) with these 3 steps.
How Knowing Your Podcast’s TAM, SAM and SOM Helps You Market Smarter
Learn how understanding the TAM, SAM and SOM metrics of your podcast can help you market smarter and grow your audience.
How to Conduct Podcast Listener Research
A beginner’s guide to conducting listener research for podcasts, including gathering and analyzing data, and using it to inform your marketing strategy.
Add Some Soul to Your Strategy
These resources were written by AI, and while they're certainly useful for explaining core podcast marketing concepts, they lack the nuance, art, and humanity that makes good marketing sing.
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