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How to Improve Your Marketing (and Grow Your Podcast) Using The Scientific Method

by Jeremy Enns | Dec 20, 2022 | Podcast Marketing Strategy

When it comes to growing a podcast, one of the most valuable tools at your disposal is the scientific method. At its core, effective marketing is based on continual experimentation and iteration, and the scientific method provides a useful frame for that process that...

Which Podcast Metrics Should You Be Tracking?

by Jeremy Enns | Dec 20, 2022 | Featured, Goals & Analytics, Podcast Marketing Strategy

When it comes to growing a podcast, tracking the right metrics is crucial. By understanding which numbers are most important and how they change over time, you can make informed decisions about how to improve your podcast and reach a larger audience. While the...

Setting Goals for Your Podcast Using OKRs & KPIs

by Jeremy Enns | Dec 20, 2022 | Featured, Goals & Analytics, Podcast Marketing Strategy

Setting goals is an essential part of any successful business or personal development plan, and podcasting is no exception. One effective way to set and track goals for growing your podcast is by using OKRs (Objectives and Key Results) and KPIs (Key Performance...

Is My Podcast Strategy Working? How to Measure the Effectiveness of Your Podcast Marketing

by Jeremy Enns | Dec 20, 2022 | Featured, How Tos, Podcast Marketing Strategy

While it’s natural to hope that your marketing efforts will have an immediate impact on the growth of your podcast, the reality is that results can take time to appear. But how do you know if your current marketing strategy is working and just needs more time,...

An Introduction to Using Facebook Ads to Grow Your Podcast

by Jeremy Enns | Dec 19, 2022 | How Tos, Paid Acquisition, Podcast Listener Acquisition

Facebook Ads can be a powerful tool for growing your podcast and reaching a larger audience. With over 2.7 billion monthly active users, Facebook offers a vast pool of potential listeners for your show. By targeting specific demographics or interests, you can increase...
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